Joan Smalls ranked in 2013, at #8 on Forbes magazine’s “World’s Highest-Paid Models” list. She is Best Known For Having worked with big fashion houses and brands.
Other names: Joanji, Joan, Joan Rodriguez
Alma mater: Interamerican University of Puerto Rico
Height: 5 ft 10.5 in or 179 cm
Measurements: 32.5-24-34 in or 83-61-86 cm
Bra Size 32B
Age: 30 years and 5 months
Eye color: Brown
Hair Color Brown
Sun Sign Cancer
Joan has appeared in many advertisements including Calvin Klein Jeans, Chanel, Cop-Copine, David Yurman, Dillard’s, Estée Lauder, Giambattista Valli for Macy’s, Givenchy, Givenchy eyewear, Gucci, Gucci eyewear, Lacoste, Liz Claiborne, Neiman Marcus, Ports 1961, Rag & Bone, Ralph Lauren, Roberto Cavalli, Stella McCartney
IMG Models – New York
IMG Models – Paris
IMG Models – London
IMG Models – Milan
In 2011, Joan Smalls became the first Latina model to represent Estée Lauder cosmetics.
In January 2014, Smalls appeared on the “Return of the Supermodel” cover of American Elle.
In 2012, Smalls was ranked the number #1 model in the world according to Models.com; she is currently ranked as one of the New Supers in the fashion industry.
In 2010, Smalls began modeling for Victoria’s Secret, and was featured in the Victoria’s Secret Fashion Show from 2011-2016.
Early life and education
Joan Smalls Rodríguez was born and raised in Hatillo, Puerto Rico.
She has two sisters.
Her father, Eric Smalls, is an accountant, and is West Indian from Saint Thomas, of African and Irish ancestry.
Smalls’ mother, Betzaida Rodríguez, is a social worker, who is Puerto Rican, and of Spanish, Taino, and Indian (South Asian) heritage.
Smalls graduated magna cum laude from the Interamerican University of Puerto Rico with a bachelor’s degree in psychology. Upon graduation, she moved to New York City to become a model.
She was signed by Elite Model Management in 2007. In 2009, she left Elite Model Management and signed with IMG Models worldwide, where she changed her focus to runway work.
She was signed as a Givenchy exclusive for Riccardo Tisci’s Spring/Summer Haute Couture show in January 2010, and her modeling career took off.
Since working for Givenchy, Joan Smalls has modeled haute couture and ready-to-wear collections for top designers and fashion houses such as Chanel, Prada, Gucci, Marc Jacobs, Tom Ford, Isabel Marant, Burberry, Moschino, Miu Miu, Bottega Veneta, Lanvin, Missoni, Chloé, Alexander Wang, Versace, Balenciaga, Yves Saint Laurent, Louis Vuitton, Hermès, Jean Paul Gaultier, Balmain, Fendi, Dior, DSquared², Valentino, Oscar De La Renta, DVF, Tommy Hilfiger, Anna Sui, Stella McCartney and many more.
She has appeared in shows for fashion week in New York, London, Milan, and Paris. In 2010, Smalls began modeling for Victoria’s Secret and has appeared in their 2011, 2012, 2013, 2014, 2015 and 2016 Victoria’s Secret Fashion Show.
Joan Smalls has appeared in editorials for several international editions of Vogue, Harpers Bazaar, i-D, GQ, Dazed & Confused, Elle, Industrie, Interview, American and Spanish V, Glamour and W. Her international covers include the Italian, American, Australian, Japanese, Turkish, Brazilian, Mexican, Latin American, Korean, Russian, Spanish, and German editions of Vogue; the British, French, Dutch, South African, Turkish, Belgium, Italian and American editions of Elle; the South African, Mexican, Latin American and British editions of GQ; and the American, British, Japanese, Brazilian, Kazakhstan, Bulgarian, Dutch, Thai, Czech, Singaporean, Malaysian, Argentine, Vietnamese, Taiwanese, German, Spanish, Korean, Latin American, Mexican and Indian editions of Harper’s Bazaar.
Joan Smalls has appeared on the cover of Numéro, W, W Korea, Lui, Porter, Garage, Lucky, Dazed & Confused, Glam Belleza Latina, The Last Magazine, V, 10, Madame Figaro, Self, Grazia, The Edit, The Impression, Caras, ES Magazine, WSJ, POP, i-D, 032c, Narcisse, Document Beauty, WWD, Glamour, Stylist and CR Fashion Book.
In September 2013, Joan Smalls and fellow model Karlie Kloss appeared on the cover of Vanity Fair, which dubbed them “The New Supers”.
She appeared in the 2012 and 2014 Pirelli Calendar.
Joan Smalls also featured on the cover of American Vogue’s September 2014 issue.
Joan Smalls has been photographed by fashion photographers such as Steven Meisel, Mert and Marcus, Steven Klein, Mario Sorrenti, Mario Testino, Peter Lindbergh, Patrick Demarchelier, Nick Knight, Karl Lagerfeld, Annie Leibovitz, Craig McDean, Hans Feurer, Terry Richardson, David Sims, Inez & Vinoodh, Norman Jean Roy, Camilla Akrans, Alasdair McLellan, Ellen Von Unwerth, Emma Summerton, Josh Olins, Mikael Jansson, Daniel Jackson, Tom Munro, Willy Vanderperre, Michael Thompson, Gilles Bensimon, Luigi Murenu, Daniele + Iango, Sean & Seng, Sebastian Faena, Sølve Sundsbø, Giampaolo Sgura, Cass Bird, Roe Ethridge, Richard Bush, Cedric Buchet, Henrique Gendre, Txema Yeste, Victor Demarchelier, Boo George, Matt Jones, Russell James, Charlotte Wales, Chris Colls, Todd Hido, Jason Kibbler, Greg Kadel, Marcus Ohlsson, Carter Smith, Sebastian Kim, Vivian Sassen, Cuneyt Akeroglu, Luigi & Iango, Zee Nunes, Matthew Welch, Brigitte Lacombe, Mariano Vivanco and Glen Luchford.
Joan Smalls is the first Puerto Rican fashion model chosen by brands to front their advertising campaigns, including Gucci, Gucci Eyewear, Chanel, Fendi, Fendi eyewear, Balmain, Calvin Klein Jeans, Givenchy, Givenchy Eyewear, Roberto Cavalli, Lacoste, Gap, J Crew, Ralph Lauren, Studio W., Neiman Marcus, Barneys New York, Bloomingdale’s, Free People, W Hotels Worldwide – Global Fashion Innovator, Mercedes-Benz, Next, Ogilvy, Target, Smartwater, Hanes x Karla, H&M, Katie Grand for Hogan, ICB, Smart & Sexy, True Religion, Giambattista Valli, David Yurman, Estée Lauder, Ports 1961, Rag & Bone, Prabal Gurung, Hugo Boss, Hugo Boss Eyewear, Tiffany & Co., Alexander Wang, Stella McCartney, Versace, Versace Eyewear, Missoni, and Missoni Eyewear, Stuart Weitzman, United Colors of Benetton, Calvin Klein Underwear, Joe Fresh, Replay, Moschino, Liu·Jo, Liu·Jo eyewear, Karl Lagerfeld, Bottega Veneta, Bottega Veneta Eyewear, Dsquared², Etam, Brandon Maxwell, Michael Kors, Marc Jacobs and Miu Miu.
In 2017, W Hotels Worldwide appointed Supermodel Joan Smalls as the first ever Global Fashion Innovator. Smalls will help create, shape and innovate W’s global fashion platform around the world. From special appearances and distinct collaborations to exclusive in-room and digital content, Smalls will add her signature style and taste to the W Hotel guest experience.
n 2011, Estée Lauder signed Joan Smalls to its line-up of global beauty ambassadors. She is the first Latina signed to a worldwide campaign for the brand. Richard Ferretti, Estée Lauder’s global creative director stated, “The word supermodel is overused, but if there’s any woman of our generation who deserves the title, it’s Joan. She can go from looking girl-next-door to superchic-tough-strong—and she is all of that.”
In 2015, Joan Smalls teamed up with Estée Lauder to create 12 New Matte Lipsticks for the cosmetics giant.
The Supermodel provided inspiration for the 12 new shades, including a broad selection of reds, pinks, chocolatey browns and a dark burgundy (all permanent additions to the Estée Lauder line).
Television and media
Joan Smalls served as co-host (along with model Karlie Kloss) of the MTV fashion series House of Style.
She was featured alongside singer Bruno Mars in the June 2011 edition of Vogue.
In 2006 she appeared in Ricky Martin’s “It’s Alright” music video.
In November 2013, she co-starred with actor Michael K. Williams in the music video and short film for the American rapper ASAP Rocky’s track “Phoenix”, written by Asia Argento and Francesco Carrozzini and directed by Carrozzini. In 2013, she appeared in Beyoncé’s “Yoncé” video.
Joan Smalls will appear as a guest judge on the ninth season of the reality competition RuPaul’s Drag Race.
In 2015, Joan Smalls designed a Denim Collection, Joan Smalls x True Religion. Photographer Steven Klein shot Smalls for the True Religion collection ad campaign.
In 2017, Smalls teamed up with the Smart and Sexy brand, to create a line of lingerie and swimwear to be sold at Walmart.
Awards and recognition
In September 2012, Joan Smalls was named “Model of the Year” at the 9th Annual “Style Awards”. Supermodel Iman presented Smalls with the award.
In 2013, Smalls ranked #8 on Forbes magazine’s “World’s Highest-Paid Models” list, earning an estimated $3.5 million.
In September 2012, Joan Smalls was ranked #1 on the “Top 50 Models Women” list by Models.com.
She remained at the top of the list until August 2014, when the site named her as one of the “New Supers”.
In January 2014, Smalls appeared on the cover of American Elle and was featured in the article “The Return of the Supermodel: It’s Joan Smalls”.
In April 2014, supermodel Cindy Crawford posted an update on her Facebook page calling Joan Smalls one of her favorite new models.
Crawford wrote, “She has great style—sexy and elegant with a touch of tomboy thrown in! And she showed off her great moves in the Yoncé video!”
Joan Smalls is involved with a non-profit organization called Project Sunshine, where she helps children with medical needs.
Smalls was part of the ‘Jeans for Refugees’ campaign, a Johny Dar project and artistic fundraising initiative dedicated to helping refugees around the world, with all proceeds going to the International Rescue Committee. She has also been involved with The Garden of Dreams Foundation, a non-profit organization that works with The Madison Square Garden Company and MSG Networks, Inc. to positively impact the lives of children facing obstacles.
Mark Gordon. Joan started working with Gordon 4 years ago.
She does not diet, so, she goes to the gym every day for an hour (before any swimwear photoshoot).
Joan Smalls has scoliosis (abnormal curving of the spine cord). So, Gordon makes an appropriate schedule for her which includes strength training, interval exercises, cardio and targeted exercises for abs and buns.
Joan Smalls Favorite Things:
Favorite Food – Spanish
Favorite Restaurant – Her Kitchen
Favorite Perfume – Tom Ford’s Black Orchid
Favorite Beauty Products – Estee Lauder Advanced Night Repair, Daily moisturizer with SPF 15, and Sumptuous Mascara
Favorite Lipgloss – Estee Lauder Nude Rose Lipgloss
Favorite Photographer – Steven Meisel, Mario Sorrenti, Mert Alas and Marcus Piggott
Favorite Place – Tanzania, Africa
Favorite Fashion Designers – Riccardo Tisci, Frida Giannini, Alexander Wang, Prabal Gurung and Rag & Bone
Favorite Shoe Designer – Christian Louboutin and Tabitha Simmons.
Joan Smalls Facts:
Joan Smalls has featured alongside Bruno Mars in Vogue 2011 edition.
Joan Smalls started modeling for Victoria’s Secret and has appeared in 2011 Fashion Show.
Some of her friends are Bobbi Wiens, Danielle Hamm, Shelby Coleman, Lea T.
According to models.com, Joan Smalls is the world’s no. 1 model since September 1, 2012.
She has a pet named, Mr. Grey (cat). She left her pet cat at her parents’ house in Puerto Rico.
She wants that Riccardo Tisci from Givenchy should design her wedding dress.
Being a model, her every day is unpredictable as she needs to travel to different places for fashion shows, which she likes it.
Joan has appeared in Ricky Martin‘s “It’s Alright” video.
She spent her first hard earned money for buying a car for her father.
Joan Smalls was selected to walk the ramp exclusively for Givenchy Spring 2010 couture show.
Joan has not acted in any film.
First TV Show
Till now, she has appeared only in Fashion Shows. Joan appeared in Ready to wear – Spring /Summer 2008 and other fashion shows as well.