Joan Smalls Rodriguez is a Puerto Rican model and television personality. In 2011, she became the first Latina model to represent Estée Lauder cosmetics. In 2013, she entered Forbes magazine’s “World’s Highest-Paid Models” list for the first time, ranking at number eight with over $3 million in earnings, In January 2014, Smalls appeared on the “Return of the Supermodel” cover of American Elle. In 2012, Smalls was ranked the number #1 model in the world by Models.com; she is currently ranked as one of the New Supers and “Money Girls”.
Other names: Joanji, Joan, Joan Rodriguez
Height: 5 ft 10.5 in / 1.79 m
Measurements: 32.5-24-34 in / 83-61-86 cm
Bra Size: 32B US / 70B EU
Age: July 11, 1988, 34 years old and 10 months, Hatillo, Puerto Rico
Eye color: Brown
Hair Color: Brown
Sun Sign: Cancer
Model Joan Smalla showed off her small and tasteful tattoo dedicated to her mother as she posed topless in a sexy snap.
Playing on the naked theme, Smalls said that "these shoes were made for walking naked."
Early life and education
Joan Smalls Rodríguez was born and raised in Hatillo, Puerto Rico.
She has two sisters.
Her father, Eric Smalls, is an accountant, and is West Indian from Saint Thomas, of African and Irish ancestry.
Smalls’ mother, Betzaida Rodríguez, is a social worker, who is Puerto Rican, and of Spanish, Taino, and Indian (South Asian) heritage.
Smalls graduated magna cum laude from the Interamerican University of Puerto Rico with a bachelor degree in psychology. Upon graduation, she moved to New York City to become a model.
She was signed by Elite Model Management in 2007. In 2009, she left Elite Model Management and signed with IMG Models worldwide, where she changed her focus to runway work.
She was signed as a Givenchy exclusive for Riccardo Tisci Spring/Summer Haute Couture show in January 2010, and her modeling career took off.
Since working for Givenchy, Joan Smalls has modeled haute couture and ready-to-wear collections for top designers and fashion houses such as Chanel, Prada, Gucci, Marc Jacobs, Tom Ford, Isabel Marant, Burberry, Moschino, Miu Miu, Bottega Veneta, Lanvin, Missoni, Chloe, Alexander Wang, Versace, Balenciaga, Yves Saint Laurent, Louis Vuitton, Hermes, Jean Paul Gaultier, Balmain, Fendi, Dior, DSquared², Valentino, Oscar De La Renta, DVF, Tommy Hilfiger, Anna Sui, Stella McCartney and many more.
She has appeared in shows for fashion week in New York, London, Milan, and Paris. In 2010, Smalls began modeling for Victoria Secret and has appeared in their 2011, 2012, 2013, 2014, 2015 and 2016 Victoria Secret Fashion Show.
Joan Smalls has appeared in editorials for several international editions of Vogue, Harpers Bazaar, i-D, GQ, Dazed and Confused, Elle, Industrie, Interview, American and Spanish V, Glamour and W. Her international covers include the Italian, American, Australian, Japanese, Turkish, Brazilian, Mexican, Latin American, Korean, Russian, Spanish, and German editions of Vogue; the British, French, Dutch, South African, Turkish, Belgium, Italian and American editions of Elle; the South African, Mexican, Latin American and British editions of GQ; and the American, British, Japanese, Brazilian, Kazakhstan, Bulgarian, Dutch, Thai, Czech, Singaporean, Malaysian, Argentine, Vietnamese, Taiwanese, German, Spanish, Korean, Latin American, Mexican and Indian editions of Harper Bazaar.
Joan Smalls has appeared on the cover of Numero, W, W Korea, Lui, Porter, Garage, Lucky, Dazed and Confused, Glam Belleza Latina, The Last Magazine, V, 10, Madame Figaro, Self, Grazia, The Edit, The Impression, Caras, ES Magazine, WSJ, POP, i-D, 032c, Narcisse, Document Beauty, WWD, Glamour, Stylist and CR Fashion Book.
In September 2013, Joan Smalls and fellow model Karlie Kloss appeared on the cover of Vanity Fair, which dubbed them The New Supers.
She appeared in the 2012 and 2014 Pirelli Calendar.
Joan Smalls also featured on the cover of American Vogue September 2014 issue.
Joan Smalls has been photographed by fashion photographers such as Steven Meisel, Mert and Marcus, Steven Klein, Mario Sorrenti, Mario Testino, Peter Lindbergh, Patrick Demarchelier, Nick Knight, Karl Lagerfeld, Annie Leibovitz, Craig McDean, Hans Feurer, Terry Richardson, David Sims, Inez and Vinoodh, Norman Jean Roy, Camilla Akrans, Alasdair McLellan, Ellen Von Unwerth, Emma Summerton, Josh Olins, Mikael Jansson, Daniel Jackson, Tom Munro, Willy Vanderperre, Michael Thompson, Gilles Bensimon, Luigi Murenu, Daniele + Iango, Sean and Seng, Sebastian Faena, Sølve Sundsbø, Giampaolo Sgura, Cass Bird, Roe Ethridge, Richard Bush, Cedric Buchet, Henrique Gendre, Txema Yeste, Victor Demarchelier, Boo George, Matt Jones, Russell James, Charlotte Wales, Chris Colls, Todd Hido, Jason Kibbler, Greg Kadel, Marcus Ohlsson, Carter Smith, Sebastian Kim, Vivian Sassen, Cuneyt Akeroglu, Luigi and Iango, Zee Nunes, Matthew Welch, Brigitte Lacombe, Mariano Vivanco and Glen Luchford.
Joan Smalls is the first Puerto Rican fashion model chosen by brands to front their advertising campaigns, including Gucci, Gucci Eyewear, Chanel, Fendi, Fendi eyewear, Balmain, Calvin Klein Jeans, Givenchy, Givenchy Eyewear, Roberto Cavalli, Lacoste, Gap, J Crew, Ralph Lauren, Studio W., Neiman Marcus, Barneys New York, Bloomingdale, Free People, W Hotels Worldwide – Global Fashion Innovator, Mercedes-Benz, Next, Ogilvy, Target, Smartwater, Hanes x Karla, H M, Katie Grand for Hogan, ICB, Smart and Sexy, True Religion, Giambattista Valli, David Yurman, Estee Lauder, Ports 1961, Rag and Bone, Prabal Gurung, Hugo Boss, Hugo Boss Eyewear, Tiffany and Co., Alexander Wang, Stella McCartney, Versace, Versace Eyewear, Missoni, and Missoni Eyewear, Stuart Weitzman, United Colors of Benetton, Calvin Klein Underwear, Joe Fresh, Replay, Moschino, Liu·Jo, Liu·Jo eyewear, Karl Lagerfeld, Bottega Veneta, Bottega Veneta Eyewear, Dsquared², Etam, Brandon Maxwell, Michael Kors, Marc Jacobs and Miu Miu.
In 2017, W Hotels Worldwide appointed Supermodel Joan Smalls as the first ever Global Fashion Innovator. Smalls will help create, shape and innovate Wo global fashion platform around the world. From special appearances and distinct collaborations to exclusive in-room and digital content, Smalls will add her signature style and taste to the W Hotel guest experience.
Television and media
Joan Smalls served as co-host (along with model Karlie Kloss) of the MTV fashion series House of Style.
She was featured alongside singer Bruno Mars in the June 2011 edition of Vogue.
In 2006 she appeared in Ricky Martin It Alright music video.
In November 2013, she co-starred with actor Michael K. Williams in the music video and short film for the American rapper ASAP Rocky track Phoenix, written by Asia Argento and Francesco Carrozzini and directed by Carrozzini. In 2013, she appeared in Beyonce Yonce video.
Joan Smalls will appear as a guest judge on the ninth season of the reality competition RuPaul Drag Race.
In 2015, Joan Smalls designed a Denim Collection, Joan Smalls x True Religion. Photographer Steven Klein shot Smalls for the True Religion collection ad campaign.
In 2017, Smalls teamed up with the Smart and Sexy brand, to create a line of lingerie and swimwear to be sold at Walmart.
Awards and recognition
In September 2012, Joan Smalls was named Model of the Year at the 9th Annual Style Awards. Supermodel Iman presented Smalls with the award.
In 2013, Smalls ranked #8 on Forbes magazine World Highest-Paid Models list, earning an estimated $3.5 million.
In September 2012, Joan Smalls was ranked #1 on the Top 50 Models Women list by Models.com.
She remained at the top of the list until August 2014, when the site named her as one of the New Supers.
In January 2014, Smalls appeared on the cover of American Elle and was featured in the article The Return of the Supermodel: It Joan Smalls.
In April 2014, supermodel Cindy Crawford posted an update on her Facebook page calling Joan Smalls one of her favorite new models.
Crawford wrote, She has great style—sexy and elegant with a touch of tomboy thrown in! And she showed off her great moves in the Yonce video!
Joan Smalls is involved with a non-profit organization called Project Sunshine, where she helps children with medical needs.
Smalls was part of the ‘Jeans for Refugees’ campaign, a Johny Dar project and artistic fundraising initiative dedicated to helping refugees around the world, with all proceeds going to the International Rescue Committee. She has also been involved with The Garden of Dreams Foundation, a non-profit organization that works with The Madison Square Garden Company and MSG Networks, Inc. to positively impact the lives of children facing obstacles.
First TV Show
Till now, she has appeared only in Fashion Shows. Joan appeared in Ready to wear – Spring /Summer 2008 and other fashion shows as well.
Joan Smalls Favorite Things:
Favorite Food – Spanish
Favorite Restaurant – Her Kitchen
Favorite Perfume – Tom Fordo Black Orchid
Favorite Beauty Products – Estee Lauder Advanced Night Repair, Daily moisturizer with SPF 15, and Sumptuous Mascara
Favorite Lipgloss – Estee Lauder nude Rose Lipgloss
Favorite Photographer – Steven Meisel, Mario Sorrenti, Mert Alas and Marcus Piggott
Favorite Place – Tanzania, Africa
Favorite Fashion Designers – Riccardo Tisci, Frida Giannini, Alexander Wang, Prabal Gurung and Rag and Bone
Favorite Shoe Designer – Christian Louboutin and Tabitha Simmons.
Joan Smalls Facts:
Joan Smalls has featured alongside Bruno Mars in Vogue 2011 edition.
Joan Smalls started modeling for Victoriao Secret and has appeared in 2011 Fashion Show.
Some of her friends are Bobbi Wiens, Danielle Hamm, Shelby Coleman, Lea T.
According to models.com, Joan Smalls is the worldo no. 1 model since September 1, 2012.
She has a pet named, Mr. Grey (cat). She left her pet cat at her parents’ house in Puerto Rico.
She wants that Riccardo Tisci from Givenchy should design her wedding dress.
Being a model, her every day is unpredictable as she needs to travel to different places for fashion shows, which she likes it.
Joan has appeared in Ricky Martin‘s “Ito Alright” video.
She spent her first hard earned money for buying a car for her father.
Joan Smalls was selected to walk the ramp exclusively for Givenchy Spring 2010 couture show.
In 2010, Smalls began modeling for Victoria Secret.
In 2011, Joan Smalls became the first Latina model to represent Estee Lauder cosmetics.
In 2012, Smalls was ranked the number #1 model in the world according to Models.com; she is currently ranked as one of the New Supers in the fashion industry.
In January 2014, Smalls appeared on the Return of the Supermodel cover of American Elle.
She was featured in the Victoria Secret Fashion Show from 2011-2016.