Xenia Tchoumitcheva is known for her popularity on various social media platforms. She has more than 2 million followers on her official Instagram account and being featured in the editorials for the popular fashion publications such as Elle, Vanity Fair, and L’Officiel

Born Name Xenia Tchoumitcheva
Nick Name Xenia Tchoumi
Occupation Model, Actress, Blogger, Entrepreneur
Years active
Born August 05, 1987, 33, Magnitogorsk, Russia
Sun Sign Leo
Height 5 ft 8 in or 173 cm
Hair Color Blonde (Natural). She often tends to dye her hair dark brown, black or platinum blonde.
Eye Color Blue
Measurements 33-24-33 in – 86-61-84 cm
Bra size 34B

Date of birth
Tchoumitcheva’s date of birth has widely been reported as 5 August 1987. In late 2010, her website began reporting her date of birth as 5 August 1989, making her two years younger. The 1989 year of birth continues to be widely reported.[9] Reporters for Schweizer Fernsehen, the Swiss public broadcasting organisation, interviewed representatives of the Miss Switzerland pageant, who noted that she had provided proper identification. They also reported that had she been born in 1989, she would have been ineligible for the competition. On 6 December 2010, the network reported a statement from Tchoumitcheva confirming the 1987 date of birth.


Xenia Tchoumitcheva went to the Università della Svizzera italiana and graduated in 2010 with a Bachelor Degree in economics.
Education USI Master in International Tourism – Lugano, Switzerland (2010)

Xenia Tchoumitcheva is a Russian-Swiss model, actress, and blogger known for her successful modeling career. She has graced the covers of popular magazines like Elle, Vanity Fair, and L’Officiel. She has done endorsement work for numerous brands like Audi, Burger King, and Swiss Smile. Xenia has a huge social media fan base with more than 2 million followers on Instagram, more than 50k followers on Twitter, and more than 6 million followers on Facebook.


Mother – Tania Tchoumitcheva
Siblings – She has a sister.

Race / Ethnicity

She has Italian, Russian, and Swiss ancestry.


Xenia Tchoumitcheva has been previously represented by –

Oxygen Model Management
Tess Management

Currently, she is represented by the following agencies –

Elite Model Management – Miami and Barcelona
Option Model Agency – Zurich

Brand Endorsements

In 2012, Xenia Tchoumitcheva was made the brand ambassador of the Spanish airline Air Europa.
She was also made the spokesmodel of Nikon Cameras and Revlon Cosmetics in 2012.
She has also done endorsement work for the following brands –
Visilab Sunglasses
Burger King
Casino Lugano
Swiss Smile
Pirelli Calendar

Early years

When she was 6 years old her family emigrated to Lugano, Switzerland. Tchoumi grew up in Lugano with Swiss-Italian culture and speaking Italian as her mother tongue, before moving to London, UK.

She graduated in 2010 from the Universita della Svizzera italiana with a Bachelor Degree in economics. She speaks six languages: Italian, Russian, German, French, English and Spanish.

Tchoumitcheva has interned at several financial institutions such as Merrill Lynch, The London Hedge Fund Duet Group and JP Morgan Chase.

In 2011, at the end of her internship at JPMorgan Chase, the executives offered her a full-time job but she turned them down to build her own business

Model and fashion influencer

Tchoumitcheva began modelling at the age of 12, and became famous in her hometown. When she entered the national “Miss Switzerland” pageant in 2006, she was judged as both 1st runner-up and Miss Photogenic. It stirred up a national controversy. For the first time in history, the Miss Switzerland organization took the unprecedented step of offering Tchoumitcheva an appearance contract similar to that of the winner. After the contest she was considered the “most eligible single woman in Switzerland”.

In May 2009 she was elected as the Best Bikini Body, according to a survey by the magazine Schweizer Illustrierte.

In 2012 she was featured with a photoshoot and personal interview in the Spanish GQ magazine.

In December 2012, the Swiss edition of Maxim magazine graced her with the cover and its annual title of “Most Beautiful Woman of the Year”.

Tchoumitcheva has worked with several modelling agencies including Option Model Agency (Zurich), Oxygen Models, Tess Management, and Elite Model Management (Barcelona and Miami).

Xenia has been elected as one of the 99 most influential women in the world for 2016, according to the AskMen annual list for the category influencers.

As a digital influencer, she collaborates with names of the likes of Ferragamo, Dior and Vogue.

In fall 2016 she shot fashion editorials with magazines of the likes of ELLE, Vanity Fair and L’Officiel.

In September 2019, Tchoumi—who has worked with brands such as Chopard, L’Oreal, Moet & Chandon, Bulgari, American Express, Tom Ford and Samsung—signed a representation deal with the talent agency CAA in areas including television, endorsements, personal appearances and publishing.
Public speaker

Xenia gives regular public speeches at universities and conferences about her online business, brand creation and, most often, female leadership.

Amongst her speeches, she spoke at the Swiss Web Program Festival, at the Cantonal Bank of Geneva and at the University of St.Gallen Alumni Conference – where she also interviewed the ex-Deutsche Bank CEO Josef Ackermann.

In September 2015 she gave a TEDx talk about female leadership and internet against prejudice.

2017 saw Xenia Tchoumi give a talk at the United Nations HQ about the power of digital women, and was officially nominated an ITC SheTrades ambassador.
Published author

December 2020 saw the release of Xenia’s first book “Empower Yourself”, a self-help book about motivation, independent thinking and gender equality.

Tchoumitcheva began to work in commercials and music videos in 2007 (e.g. “Candino-Festina”). She starred in the short movie Les Enfants de la Honte of the French film maker Alain Margot, which appeared on the NIFF film festival. She was in the music video with Italian-Swiss singer Paolo Meneguzzi in May 2010. In June 2011 she was supporting role in the short film Lines.

After graduating from the university in 2010, she travelled to New York City and took acting classes at the New York Film Academy.

In January 2011, Tchoumitcheva finished shooting a role as a rockstar in the French cinema production Bob et Les Sex Pistaches starring the French actor Jules Sitruk.

She also appeared in the film Without Men with Eva Longoria and Christian Slater in 2011.
TV host

Among several hosting engagements, she presented the Miss Switzerland 2011 pageant live on the three national channels on 24 September 2011.

In March 2012 Tchoumicheva started to host her own TV show about successful Italian businesses called “L’Italia che funziona”, on Italian channels Rete 4 and Italia1.

She also hosted Miss Ukraine 2012 in Russian, alongside the Russian comedians “Prozhektorperiskhilton”.

In April 2013, Tchoumitcheva was the official host and catwalk model of the annual Energy Fashion Night with Irina Shayk.

Since 2013, Tchoumitcheva works as a journalist for the Swiss economic magazine Bilan and has her own online show called La Recette de Mon Succès.

Tchoumitcheva has modelled for different brands including Visilab Sunglasses, Audi, Burger King and Casino Lugano.

In 2012, she was the official face of the Spanish airline Air Europa, Revlon cosmetics and Nikon cameras.

In 2015, Xenia becomes the official brand ambassadress for Swiss Smile luxury products.

She also collaborated for her blog as the official fashion influencer with the Pirelli Calendar 2015, together with Scott Schumman from the blog The Sartorialist.

In 2016, Xenia’s yearly partnership with the luxury watch brand IWC was announced.


As of 2012, Tchoumitcheva co-writes a monthly column for the cultural magazine Schweizer Monats and the luxury US magazine Haute Living.

She also launched her own online business and luxury blog called “Chic Overdose” in the spring of 2013.

Professional name
As of 2015, Xenia has changed her official public name to the shortened version Xenia Tchoumi, as it’s internationally easier to pronounce.

Armed with an economics degree and knack for entrepreneurship, the Swiss-Italian influencer with Russian origins speaks six languages (Italian, Russian, English, German, French and Spanish) and turned down an offer to work full- time at a leading U.S. investment bank to continue her online endeavours for her web-magazine.

She’s a freelance magazine contributor and stands for female empowerment. Xenia is releasing her first self-help book in December 2020.

First Film

In 2011, she made her theatrical film debut in the comedy movie, Without Men, which had Eva Longoria in the lead role.

First TV Show

In December 2012, Xenia Tchoumitcheva made her first TV show appearance on the French talk show, On n’est pas couché.

Personal Trainer

Xenia regularly works out in the gym. She likes to incorporate conditioning and cardiovascular exercises into her workout sessions. She is very particular about her routine and even when she is traveling, she makes sure that she is working out in the hotel room. To make her hotel room workouts more challenging and effective, she uses props such as resistance bands. She also makes sure that she is eating healthy and clean food.

Xenia Tchoumitcheva Favorite Things

Hair Style – Straight hair

Xenia Tchoumitcheva Facts

After completing her economics degree, she interned at a couple of financial institutions such as Merrill Lynch, JP Morgan Chase, and The London Hedge Fund Duet Group.
After completing her internship at JP Morgan Chase, she was offered a full-time job by the company executive but she decided against it and opted to focus on her own business.
In 2015, she revealed that she had legally changed her name to “Xenia Tchoumi” as she felt that it was easier to pronounce internationally.
She started her modeling career at the age of 12 and gained a lot of fame in her hometown of Lugano.
In 2006, she competed in the Miss Switzerland beauty pageant. She managed to finish as the 1st runner-up and won the title of “Miss Photogenic” at the end of the competition.
The Miss Switzerland Organization offered her the same appearance contract as they had given to the winner. As it had happened for the first time, it caused a minor controversy.
In December 2012, she was recognized as the “Most Beautiful Woman of the Year” by the Swiss edition of the Maxim magazine.
In 2016, the AskMen magazine decided to include her in the list featuring 99 most influential women in the world.
As a public speaker, she has been invited to deliver speeches at the Swiss Web Program Festival and the Cantonal Bank of Geneva.
In September 2015, she gave a speech against prejudice and female leadership at the TEDx Talks.
In 2017, she gave a speech on the power of digital women at the United Nations HQ.
She is multilingual and is fluent in Russian, Spanish, Italian, German, English, and French.
Visit her fashion and lifestyle blog @

Facebook, YouTube, Instagram, Twitter, and Google+, Website.

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