Agnes Hedengard Best Known For Uploading a controversial video titled “Too Big For The Industry” on her eponymous YouTube channel.
Born Name Agnes Victoria Hedengård
Nick Name Agnes
Occupation Model, Socialite
Born: 10 September 1995, 39 years and 1 months, Arvika, Sweden
Sun Sign Virgo
Hair Color Blonde
Eye Color Blue
Height 5 ft 11 in or 180.5 cm
Siblings – She has 2 brothers.
In 2015, she signed with Global Models Inc.
Agnes Hedengård bcame noticed in 2015 because of being told she was “too big for the industry” and she recorded a YouTube video with her response which reached over 5 million views and was reported by a variety of news outlets.
She was a runner up on Sweden’s Next Top Model (cycle 7), a reality television competition for aspiring models.
In November 2015 Swedish company Global Model Scouting announced that Hedengard signed with them.
In a video posted on her YouTube channel, Agnes is seen standing in front of a mirror in her underwear, as she reveals that after five years as a model, work has dried up.
‘I don’t get any more jobs since the industry thinks I’m too big.
Pointing at her body, the teenager adds: ‘They think this is too big. They think my butt is too big, and they thinks my hips are too wide.
‘According to the modelling industry, you cannot look like this. You need to be thinner.
‘I have been in contact with big agencies and clients that really wants to work with me, but as soon as they get hold of my measurements, its a whole other story.’
‘They are like “no, she’s too big”, “she needs to get in a better shape, we will not work with her”, “whoah, no, she’s way too big”.
At 5ft11in(180cm), the teenager has a Body Mass Index of 17.5 – with ‘normal weight’ BMI ranging from 18.5 to 25, this classifies her as underweight.
Despite this, Agnes, who has been working as a model has since the age of 15, and came third in Sweden’s Next Top Model last year, is being told she needs to lose weight.
She is no longer able to make a living from modelling, and now works as a sales assistant in Stockholm.
In the video, she adds that the point of her filming herself in her underwear, is to make a point that a body like hers is considered ‘too big’, and that the fashion industry thinks that a model ‘should not look like this’.
‘It’s absurd and I hate it. And just want other people to see this.
‘You guys, I’m too big!’, she adds, twirling in front of the camera. ‘Too big for the industry!’ ‘I can’t get booked for any jobs, or I don’t get enough to make a living out of it. Modelling is more like a part time job now.
‘I gave [the modelling world] a shot for a year – I barely ate and counting calories was a daily chore. I have anorectic thoughts, but I fight them constantly.
‘It’s hard, but if you put all the energy you normally would waste on these eating disorter-thoughts towards instead loving yourself, the bad comments are like water off a duck’s back.’
Last year, the Swedish beauty, then only 56kg(some 8st11lbs) to her 5ft11 body, wrote on her blog how she needed to lose 1-2cm around her waist and that her hips needed to ‘shrink’ from 91cm (35.8in) to 87-88cm (34in).
She describes how she exercises every day to maintain her body, going for 50-60 minute runs and hitting the gym two to three times a week and follows a strict diet.
Speaking to Swedish woman’s magazine Veckorevyn, Agnes reveals how she works ‘very little’ as a model, and instead makes a living as a sales assistant in a shop.
She has done endorsement work for several brands such as –
Vitamin Well Sverige
Rebecca Stella The Brand
Agnes prefers to go running which is a great cardio workout.
She also lost most of her weight after she went on an extremely strict diet at the age of 17. However, that caused her to become extremely thin and face threats of being anorexic. She later started to pick up on her diet but found it difficult to even eat the slightest bit of food.
Agnes Hedengård Favorite Things
Drug Store Product – Max Factor False Lash Effect Mascara
YouTuber – Shaytards
Junk Food – Pizza, McDonald’s Cheeseburgers
Agnes Hedengård Facts
She was born and brought up in Arvika.
In 2014, she moved to Stockholm from Arvika in order to try out a career in modeling.
She was discovered in 2010 at the age of 15.
In 2015, she uploaded a video to her self-titled YouTube channel that was titled “Too Big For The Industry” in an effort to show the world a deeper side of the fashion industry.
Her secret to a great party is songs from Australian record producer Flume and 7/11 by Beyonce.
She is obsessed with junk food.
Agnes loves to go shopping in London.
In 2016, she anxiously waited to hear the album Living Life Golden by Elliphant.
She was 17 years old when her agent told her that she needed to lose weight. After that, she took things to an extreme and almost became anorexic.
In 2017, Agnes collaborated with Paul Hewitt to launch the Miss Ocean watch.
During her teenage years, she lost all hope and began to hurt herself and wanted to die.
In 2015, Swedish modeling agency Global Model Scouting had announced that Agnes had signed up with their company.
She rubs Argan oil and prefers not to wash her hair daily in order to keep them healthy.
When she was told to lose weight, Agnes had a Body Mass Index that was just 17.5.